|
New York-based TMP Directional Marketing, LLC (TMPDM) was the world’s largest local-search agency, based on total yearly revenue, until its closure in Spring 2011. TMP Directional Marketing formally filed for bankruptcy in Delaware on December 5, 2011. Founded in 1967 as a print Yellow Pages firm, it now specializes in offline-, online- and mobile-search solutions for national brands looking to acquire customers in local markets. Some of the brands TMPDM has worked with include Farmers Insurance Group of Companies, Public Storage, (Overhead Door Corporation ), Children International and Sunrise Senior Living. For its work with Sunrise Senior Living, TMPDM received (Honorable Mention at the ClickZ Connected Marketing Awards 2010 ). Also in 2010, TMPDM was awarded with a (Bronze at the IAB MIXX Conference & Expo ) for its Children International campaign. TMPDM once operated in 11 offices across the U.S. and Canada. ==History== TMPDM was originally founded as Telephone Marketing Programs (TMP) Worldwide in 1967. At that time, the print Yellow Pages industry was at its zenith, and TMP Worldwide was dedicated to directory advertising for large clients. By the 1980s, TMP Worldwide was the first to develop mapping-technology services. It also reported $200 million in annual billings. In 1993, TMP Worldwide partnered with Don Tendler of Davis & Dorand to form a new Recruitment Division. Then, in 1995, the Recruitment Division acquired The Monster Board and Online Career Center (OCC), which were regarded for their career Web sites. In fact, Monster offered an industry-first job search, public resume database and job-alerts system via the Internet. The acquisition prompted TMP Worldwide to go public a year later (NASDAQ: TMPW). During that same year (1996), TMP Worldwide became the first in the industry to develop interactive-advertising solutions for local search, and it began building clients’ Web sites. In 1998, TMP Worldwide expanded its Recruitment Advertising network through several more acquisitions, making it one of the world's largest recruitment-advertising agencies. As the company grew, two of TMP Worldwide's properties, Monster Worldwide and the OCC, merged to form Monster.com in 1999. In 1999, TMP Worldwide also acquired New York-based IN2, an online-search agency with proprietary ClickMaps technology. Then, it hired the team that developed SEO for the Monster network of properties. In 2000, Monster bought JOBTRAK (later renamed as MonsterTRAK), a partner with nearly 1,500 university and college career centers. Based on the understanding that career searches can lead to residential relocation, Monster also acquired Monstermoving.com that year. In 2001, TMP Worldwide joined the S&P 500. In 2003, TMP Worldwide was officially renamed Monster Worldwide, Inc. (NYSE: MWW); Monster Worldwide and TMP Worldwide operated as sister divisions. Today, Monster Worldwide is the parent company of careers site Monster.com. In a series of local-management buyouts, TMP Worldwide’s management and a private firm teamed together in 2005 to purchase the agency from Monster Worldwide. This transaction spun the formation of an independent marketing firm, called TMPDM. In 2009, TMPDM formed a stand-alone, interactive-services division — 15miles — to address its clients’ growing need to develop a search presence within the digital marketplace. Today, TMPDM and 15miles work in tandem to generate sales leads for nearly one thousand clients (including Fortune 500 companies) by integrating (offline- ), (online- ) and (mobile-marketing solutions ) into cross-channel marketing strategies. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「TMP Directional Marketing」の詳細全文を読む スポンサード リンク
|